Terms of service

Last updated November 3, 2026

These terms govern your use of Hookline. By creating an account you agree to them. If you use Hookline on behalf of a company, you confirm that you're authorized to bind that company.

What we do

Hookline is a marketplace that connects brands with independent content creators. We provide the tools to post campaigns, apply, deliver and review work, and we hold and move payments between the two sides. We aren't a party to the agreement between a brand and a creator, and creators aren't our employees or agents.

Your account

  • You must be at least 18 years old and able to form a binding contract.
  • Keep your login details safe. You're responsible for what happens under your account.
  • Provide accurate information, and keep it current.

Contracts between brands and creators

When a brand hires a creator, the brief as it stands at that moment becomes the agreed scope, including deliverables, revisions, price and usage rights. Later edits to a campaign don't change contracts already started.

Payments and held funds

  • Brands add funds to a wallet. Hiring places the creator's rate and the platform fee on hold.
  • Held funds are released to the creator when the brand approves the work, or automatically after the review window shown on the contract.
  • Platform fees are charged to the brand and are shown before hiring. Creators pay no platform fee.
  • Withdrawals are subject to a minimum amount and to the requirements of our payment provider, including identity checks.
  • Each party is responsible for its own taxes.

Cancellations and disputes

A contract can be cancelled as described in the product. If there's a disagreement, either party can open a dispute while funds are on hold, and our team can open one too if we see a problem. Funds freeze while we review the brief, deliveries and messages. We may release the funds, refund them, or split them. Our decision on where held funds go is final on our platform, but doesn't limit any legal rights you may have.

Content and usage rights

Creators keep ownership of their content, and grant the hiring brand the usage rights stated in the contract once the work is approved. Creators confirm they have the rights to everything in their work, including music, and that it follows the law and each platform's rules, including advertising disclosure requirements. Brands are responsible for their product claims.

Data from YouTube

Hookline uses YouTube API Services to show public stats for YouTube posts. By using Hookline, you agree to be bound by the YouTube Terms of Service.

Acceptable use

  • No illegal, deceptive, hateful or sexually explicit content.
  • No fake reviews, fake engagement or misrepresentation of who you are.
  • No attempts to get around the platform's payment system for work found here.
  • No scraping, attacking or disrupting the service.

We may suspend accounts that break these rules, and we may hold funds where we reasonably suspect fraud.

Disclaimers and liability

The service is provided as is. We don't guarantee how any content will perform, or that any campaign will find applicants or any creator will be hired. To the extent the law allows, our total liability is limited to the fees you paid us in the 12 months before the claim.

Changes

We may update these terms, and will tell you about material changes. If you keep using Hookline after that, the new terms apply.

Contact

Questions? Email [email protected].