Hookline
Are you a creator? Get paid to make videos

Creator videos, paid on approval.

Post a brief, choose from real applicants, and review every video before money leaves your wallet. No retainers, no spreadsheets, no chasing.

Start a campaign See how it works

Free to start. No card needed until you hire.

Held until approved

Funds sit in your wallet on hold. They only move when you say the work is right.

Revisions built in

Every contract includes revisions, scoped to the brief you both agreed to.

Rights in writing

Usage rights are chosen up front and locked into every contract.

One price, shown first

See the creator's rate and our fee before you hire. No surprises.

How it works

From brief to approved video, in one place.

Tell creators what you need, once.

What you can brief

Every format that stops the scroll.

Testimonials, unboxings, voiceovers and more. Ask for raw footage, finished edits, or a stack of hook variations to test.

Examples of the formats brands ask for. Names and numbers are illustrative.

Fair for both sides

Money moves when the work is right.

Brands never pay for a video they haven't seen. Creators never start work without knowing the money is there. If something goes wrong, funds freeze and our team steps in.

  • Funds go on hold the moment you hire
  • Work is approved automatically after 14 days, so creators are never left hanging
  • Disputes end in a release, a refund or a fair split, decided by a person
  • Cancel before work starts and held funds return to your wallet
1

You add funds

Your wallet balance

$1,000

2

You hire a creator

$150 rate plus 10% fee

$165 on hold

3

You approve the video

To the creator's wallet

$150 released

Example using the Growth plan's 10% fee.

Results

See which creators earn another brief.

Creators add their post links as they go live. Views, engagement and cost per thousand roll up by creator and campaign, so you know exactly who to book again.

Compare plans

Plan your budget

Know the full cost before you start.

You set what you'll pay each creator. Our fee is a flat percentage on top, and it drops as you move up a plan. Creators keep their full rate.

Paid to creators
$750
Platform fee (10%)
$75
Total for this campaign
$825

Plus $149 a month for the Growth plan.

Why Hookline

The control of doing it yourself, without the admin.

Find creators who want the work
By hand
An agency
Hookline
See every applicant yourself
By hand
An agency
Hookline
Pay only after you approve
By hand
An agency
Hookline
Revisions and rights in one contract
By hand
An agency
Hookline
Results by creator and post
By hand
An agencySometimes
Hookline
Typical monthly commitment
By handNone
An agency$5,000+
HooklineFrom $0

Agency figures are general market ranges and vary by provider.

Questions

Good to know

Are you a creator? Join here.

When do I pay?
You add funds to your wallet, and hiring a creator places their rate plus the platform fee on hold. Nothing goes to the creator until you approve their work.
What if a creator misses the brief?
Send it back for a revision, up to the number your plan includes. If it still isn't right, open a dispute. Funds freeze, our team reviews the brief and the deliveries, and decides on a release, a refund or a split.
Who owns the content?
You pick the usage rights in the brief: organic reposting, paid ads for 30, 90 or 365 days, or a full buyout. Those terms are locked into the contract when you hire, and they take effect on approval.
Can I ship a physical product?
Yes. Mark the campaign as needing shipping, and you'll see the creator's address after you hire. You add tracking, they confirm receipt, and the delivery clock starts from there.
How do you track results?
Creators add links to their published posts along with views and engagement. We roll that up by creator and campaign and calculate your cost per thousand views, and each post says where its numbers come from. YouTube links are checked with YouTube, and their views, likes and comments can come straight from YouTube. Numbers for TikTok, Instagram and other platforms are reported by creators, because automatic syncing with them isn't available yet.
Do you take a cut from creators?
No. Creators keep their full rate. The platform fee is charged to the brand, on top of the rate.

Your next best ad is a brief away.

Set up a campaign in minutes. You don't pay a creator until you've watched the video.

Start a campaign See pricing